Equip Outdoor Technologies Ltd (owners of Rab® and Lowe Alpine) has reached an agreement to sell the Podsacs brand to Planet X Limited in a deal that was concluded on 23rd October 2013.
Equip acquired the Podsacs brand in 2007 from founder Pete O’Donovan and expanded the collection from packs and bouldering mats to include a successful range of accessories.
The sale of Podsacs is the final move in a process that will see the Equip group now focus on its two major international brands, Rab® and Lowe Alpine.
Planet X are the fastest growing UK bike company, with a strong retail heritage of over twenty five years. Employing over 100 staff in their South Yorkshire headquarters they design, manufacture and assemble high performance road and mountain bikes and componentry from £500-£5000, retailing to a global market over the internet and in their destination stores.
Podsacs joins Planet X’s existing brands, On-One, Titus, Holdsworth, Sab, Tomac and Viner.
Acquired from Equip Outdoor Technologies Ltd (owners of Rab and Lowe Alpine), Planet X are set to take the product on to new heights, with the team of designers, factories and athletes intact and in place.
CEO David Hanney said “It’s fantastic to be in a position to take a classic brand like Podsacs on to the next level, and the systems we have developed at Planet X will allow us to make those differences.”