Keela has sent us a little message to announce that it has become the first manufacturer in Scotland to become a full member of the Sustainable Clothing Action Plan (SCAP).
SCAP is an initiative set up by recycling campaign body WRAP geared specifically at reducing the amount of textiles that end up as landfill, through the development of re-use and recycling schemes.
Keela believes that a key part of innovation is discovering how to use existing capabilities and resources to improve the production process environmentally. Making an effort to improve sustainability and reduce waste is now a crucial part of the brand’s focus.
The Love Your Clothes initiative, an integral part of SCAP, aims to raise awareness of the value of clothes and help consumers make the most of those they already have.