I can’t help but think that Elliot Brown are doing themselves an injustice on their own website. Sure, they have some very pretty photos of their watches, but it’s not until you dig quite deep in to their website that you discover what their unique selling point is, and why we’re reviewing what look like expensive dress watches on an outdoor gear site…
You see, they look smart enough to go with a Saville Row suit, but they’re built tough enough to go with a suit of armour. They’re rugged action timepieces for the kind of person who doesn’t want to be wear a plastic sports watch.
I mean, just look at it over there. That’s not screaming ‘Surfer’ or ‘Bushcraft’ is it? Which is cool because, frankly, I don’t want to scream ‘I spend my weekends covered in cow poo and drenched’ when I’m sat in a meeting at work.
Hidden inside the precision engineered housing of the Canford (which is the watch pictured above) is an electronic working which is mounted on a series of silicone o-rings that act as bumpers. That means that the workings won’t get shocked to death by anything up to, and including, a hammer blow.
In fact, the QC testing process for each watch includes a stainless-steel hammer being swung like a pendulum and knocking the watch across the room and in to a waiting catch-net.
That working is then bolted in behind a caseback with a whacking great rubber seal, to keep out water, dust and dirt.
The usefulness of the Canford as an outdoorsman’s watch is extended by SuperLuminova glow-in-the-dark paint on the hands, which allows you to tell the time in the dark, and it’s waterproof to 200m (which in real-world terms means that it’s rated for serious watersports and marine work). And depending on your fashion preferences, and just how much you want to indicate your weekend preferences at that work meeting, the Canford comes in a range of finishes and straps. The below is their popular, military-inspired webbing strap.
And finally, the glass they use is beefed-up anti-reflective mineral crystal, so it’ll stand up to a bit of tough love.
But wait, I hear you say, I’ve never heard of Elliot Brown, who is he? Well, he’s a combination of Ian Elliot and Alex Brown who were the founder and watch manager for Animal… and if you remember how bomb-proof their watch straps were as a staple of the surf/action scene in the 90s, then you’ll realise that they know a thing or two about how to make a decent rugged timepiece.
Prices from: £325
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