Mammut 150th anniversary of Matterhorn ascent
Tuesday 14th July 2015 marks the 150th anniversary of the first ascent of the Matterhorn by a seven-strong team including British mountaineer, Edward Whymper.
To celebrate this anniversary, Mammut created the “Matterhorn” collection – a bespoke range of clothing, footwear and teamed up with a team of guides to light up the iconic Hornli Ridge to create a ground-breaking advertisement.
Furthermore, the Swiss-based company has partnered Zermatt Tourism in a series of events in and around the village of Zermatt which lies in the shadow of the famous 4478m peak.
Given the strong links that exist between Great Britain and Switzerland surrounding the first ascent of this iconic mountain, the Mammut UK team decided to mark the occasion in this country.
A five-strong party set out from the Mammut office in Macclesfield to ascend Shutlingsloe. At an ear-popping 506m, this peak is widely known as the “Matterhorn of Cheshire”. The group ascended via the North West face employing full Alpine techniques and had to endure temperatures as low as 30°C.
To mark the occasion, the team recreated the famous Gustav Dore illustration of Whymper and his team en-route to the summit.
Having returned to Basecamp and recovered from altitude sickness, Chris Roberts, Expedition Leader and MD of Mammut UK commented: “It was a great honour to lead this anniversary expedition and mark Whymper’s achievement.”